The Origin and Future Of America’s Hottest New App: musical.ly

If you want to reach teens and tweens in the U.S., keeping up with the latest app is imperative, and musical.ly is it. Growing at a phenomenal speed, musical.ly has become in less than two years one of the hottest mainstream social networks in the country. musical.ly user Baby Ariel grew her network to 9 million followers in one year, and user Jacob Sartorius released a single on musical.ly, which made it to number five on the U.S. charts. Other users are getting offered TV roles, and the network continues to grow with no sign of slowing.

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